THE SENSE OF BEAUTY is a digital jewellery gallery founded to showcase the work of independent designers. We offer a curated line-up of handcrafted jewellery, selected to inspire emotions and celebrate individuality.
We work similarly to an art gallery with artists from all over the world, honouring the bond between a woman and her jewellery’ wardrobe through their vision and creativity.
We select unique pieces offering a curated collection of timeless jewellery. We aim to uplift a woman’s jewellery wardrobe with statement pieces from our artisans and, at the same time, to offer a different shopping experience through our digital gallery.
THE SENSE OF BEAUTY encourages the independent designers to stay focused on their creative activity offering them an international platform to be seen and discovered and eventually purchased.
We aim to promote the values of our artisans built upon the age-old pillars of skill, craftsmanship and quality. Now, that jewellery lovers have become increasingly aware of the need for sustainable and ethical practices, it is the right time to ensure that the future of retail is a responsible one and that the independent designers are incentivized to manufacture and source righteous. These are the values that inspire us and our community.
The Curator
“When I choose jewellery pieces, I have in mind the people that desire to make a statement with their everyday choices. For me it is the creative act that matters, I want the jewellery to be recognized, understood, and finally to be worn. Is not about what is in fashion right now. I am proposing pieces that are made to last, with no season boundaries, easy to wear and created ethically. "
Diana Iordache, founder and curator of THE SENSE OF BEAUTY
Our founder and curator has an international career of 20 years as a corporate senior, perfecting her marketing skills in three countries. Of Romanian origins, Diana Iordache has studied marketing management and after a brief modelling and stylist career, she soon entered the business world and joined the biggest cosmetic company in the world.
It is during these years when she started collaborating with independent designers, supporting also the first-ever Romanian jewellery fair “Autor” and putting the spotlight on the local artisans.
Angela Ciobanu design created for L’Oréal launch of Vichy sun care range.
Diana is not a jewellery aficionado but a jewellery connoisseur; interested in the process of crafting, she has been producing some pieces herself. Her international marketing career and sense of crafting beauty are the pillars of launching this gallery aiming to give a voice to the community of independent artists in a digital era.
For her, the jewellery represents the art to outline human beauty. Currently, she lives in the Netherlands, fully dedicated to discovering visionary designers and expanding the gallery.